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The Future of Digital Marketing: Five Trends to Leverage a Small Business Opportunity

Digital marketing has changed the conventional business strategies completely. Since people are relying more on digital data, companies start taking the digital platform seriously. Business follows consumers no matter where they are. Marketing strategies are changed as per the requirement of the companies. Getting a good rank on the result page of the search engine is as much necessary as having a proper marketing plan for the business. From startups to established names, every company must adopt a unique strategy to target the market. This form of marketing comes up with enormous benefits for business, from increasing profit margins to brand values. The content below discusses why you need digital marketing for your business.

Help you improve brand image:

If you have brand values more than others, your business will go towards the positive note with profits and success. Digital media are helping business entities grow their brand values with proper strategies. Like brick and mortar stores, online outlets also count footfalls. Getting traffic to a website is no longer a difficult task since Search Engine Optimization (SEO) ensures makes a website user-friendly and trustworthy. Through digital media, a two-way communication is made between companies and consumers. This helps them post their reviews and feedbacks about a purchase or a company. Positive reviews help you set up a strong brand image.

Encourage consumer engagement:

Users’ engagement plays an important when it comes to growing your business. Social media are the great platforms where you can measure the engagement through interesting posts. To give you the best business, Social Media Marketing (SMM) strategies are there that help you. SMM is an innovative way to attract users’ interest. Companies are running various ad campaigns on the social media to enlarge their target network. The craze of ‘Like, Share and Comment’ should not be ignored because it spreads your business goals like fire. If your content is interesting, users will share the content with others. Thus, you will enhance your consumer group.

Make the marketing plan stronger and better:

Digital marketing overruns the traditional business methods. The conventional process has a little scope to know or monitor the competitors’ goals and strategies. With large data being shared digitally every day, companies can track others’ business well. They get information about the new product details, discounts and offers of the competitors.

Earlier, small companies did not get enough resources to compete with the big names. The world of business turned completely. Small companies or startups are also playing well and giving the established firms a tough competition. Right tool and right tactics of digital marketing can make a big difference. It is all about how well you can connect with your consumers.

Offer huge options for your business:

Digital marketing is a large and vast concept to understand. It is made of many related theories like SEO, SMM, online video marketing, digital display advertising, and many. While SEO makes your site search engine friendly, SMM works on improving the social engagement of your company. Display or online video advertising entertains as well informs your buyers. Every form of digital marketing is essential to tap the right benefit for your companies. Applying a unique strategy helps you grow your business.

Digital marketing takes care of the digital presence of every company. It needs experts to handle every entity of the marketing carefully. With a proper plan and presentation, a company climbs to the top rank on the search engine result. Many digital marketing companies are offering valuable services that save your time and give you more profit by analyzing your market share. Since digital marketing is evolving every day, the success lies in going as per the trend.

I am currently enrolled as a student at the University of Michigan Dearborn College of Business. My majors are Digital Marketing and Information Technology Management. I think the weight of this duel degree will carry a special edge upon entering the business world. UofM Dearborn was one of the very first schools to offer this specialized degree in Digital Marketing. It is important to understand how this degree is different than a normal Marketing degree and the ramifications it will have for the business world.

Why is this degree so important? The U.S. Bureau of Labor Statistics show that the market research analysts and marketing specialists increase in number is at 32% expectancy during 2012-2022, surpassing the national average of merely 11% for other professions. This is clear evidence that not only will jobs in this field be available, but businesses will be actively seeking out candidates to fill these positions. Commonly, a business faces a dilemma when looking to hire digital marketers. They must either hire a person skilled in regular marketing that must be trained extensively or they must hire in a seasoned digital marketing veteran that requires a much higher salary. Businesses instead will now be looking to fill this void with students that have this pertinent degree. mailing list service in tampa

More and more businesses are moving their marketing campaigns to focus heavily on their online platforms. The perks of marketing this way are more extensive than merely reaching a wider audience than other marketing means. Online marketing allows for real time analytics to be transferred back to the people running the campaign. This allows the business to alter and change their campaign as they see fit. Also, in this day and age information is king. Digital marketing allows for companies to collect their own information and data free of charge.

Here at the University of Michigan Dearborn, we have classes that focus mainly on digital marketing and are supplemented with traditional marketing courses. These classes range from learning how to rank a webpage on the first page of Google to processing and transposing data analytics in a meaningful way. The core classes required for the digital marketing major are as follows:

  • Digital Consumer Search and Marketing
  • Communications Strategy and New Media
  • Digital Analytics and Content
  • Marketing and Research
  • E-tailing and Retailing

From here a student must also choose two of the following classes:

  • Managing Electronic Commerce Systems
  • Understanding Consumers
  • Marketing Management
  • Global Marketing and Consumer Culture
  • Database Systems 1
  • Advanced Computer Applications

All of these requirements are in addition to the normal classes needed for a Bachelor’s in Business Administration.

The uses of this degree are endless. A person with this degree is equipped to handle social media pages, website management, content management, digital analytics, etc. With everything going digital these days, it only make sense that marketing will continue down this path too

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